How Can I Improve Our Marketing
Marketing a Petrolatum Business
The key to success in marketing a petrolatum business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
It's clear that exceptional petrolatum business entrepreneurs are skilled marketers. But what does it take to become a skilled marketer in this market sector?
Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a petrolatum business.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many petrolatum businesses, collecting and updating the email addresses of qualified recipients isn't cost-effective. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Encourage Word of Mouth Referrals
Industry-leading petrolatum businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
Many business owners mistakenly believe that word of mouth is largely outside of their control, when in fact, networking and other strategies can significantly increase the amount of buzz that is generated about your brand. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
Industry Resources
Lone rangers don't survive long in a petrolatum business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
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Additional Resources for Entrepreneurs