How Can I Improve Our Marketing
Marketing a Pet Sitting and Day Care Business
The key to success in marketing a pet sitting and day care business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
It's a misconception that small businesses can't compete with larger companies when it comes to marketing.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive pet sitting and day care businesses utilize in the marketplace.
Social Media Monitoring
Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All pet sitting and day care businesses are especially vulnerable to negative exposure through social media. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.
Measurement & Evaluation
By purchasing high quality mailing lists from reliable providers, pet sitting and day care businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, pet sitting and day care businesses often choose to consult with professional marketers for assessment tools and strategic insights.
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of pet sitting and day care businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
Share this article
Additional Resources for Entrepreneurs