How Can I Improve Our Marketing
Marketing a Pet Related Services Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a pet related services business, exceptional marketing may well be the determining factor in your long-term survival and success.
The promotional strategy for a pet related services business has historically adapted to changes in consumer buying patterns and the market itself.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For pet related services businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Marketing Consultants
In a tight economy, there are many places to cut corners in your business - but marketing shouldn't be one of them. The amount you pay a marketing consultant is an investment in your company's revenue stream. The best consultants possess a range of skills, including the ability to accurately communicate your pet related services business' core competencies, value and product points. Your passion for your brand is admirable, but it can't compensate for the experience and expertise of someone who specializes in creating meaningful customer connections. Since there is no reason to believe that marketing will become any less important in the pet related services business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.
Bundling
Today's marketplace is all about perceived value. The more you can do to communicate value to consumers, the more likely it is that they will respond positively to your messaging. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. If you have never bundled before, take out word for it - most pet related services businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
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