How Can I Improve Our Marketing
Marketing a Pet Food and Supplies Retail Business
Looking for innovative ways to market a pet food and supplies retail business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
A robust marketing plan cements your company's relationships with customers. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your pet food and supplies retail business's planning process.
Email Campaigns
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. So if you can deliver messaging to your customers' inboxes, the likelihood it will be seen and read by a large percentage of recipients is extremely high. For pet food and supplies retail businesses, collecting and updating the email addresses of qualified recipients isn't cost-effective. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. Broadcast advertising is down - but it's not out. Today's leading pet food and supplies retail businesses continue to find ways to attract audiences to their brand through broadcast media. It's critical to understand the limits and opportunities available in today's broadcast advertising industry. One area in which marketers continue to have success is during drive times when large numbers of listeners still tune-in to local radio. For pet food and supplies retail businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Make Sure You Have a Good Business Sign
A great sign is a 24/7 marketing tool for your company. Despite the fact that pet food and supplies retail businesses come in all shapes and sizes, every company in this space should thoughtfully consider what your signage says to potential customers. Is your sign conveying key business messages? Should you go with or traditional business signage? These are just a couple of things to consider when buying business signs.
Since the signage for pet food and supplies retail businesses has unique characteristics, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.
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