How Can I Improve Our Marketing
Marketing a Pet Cemetery
It's becoming more and more difficult for pet cemeteries to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
Strategic marketing tactics can help small pet cemeteries remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a pet cemetery. Small product details translate into key value propositions which are critical for distinguishing a pet cemetery from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Marketing Ethics
Are ethics important in marketing? You bet! Industry-leading pet cemeteries avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
Price Matching
Don't underestimate the importance of competitive pricing in this industry. Even though you've worked hard to create a unique value proposition, cost concerns are serious issues for buyers. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing pet cemetery, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
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