How Can I Improve Our Marketing
Marketing a Pest Control and Exterminators Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a pest control and exterminators business, exceptional marketing may well be the determining factor in your long-term survival and success.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a pest control and exterminators business.
Advertise More Effectively
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. That's why for pest control and exterminators businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, pest control and exterminators businesses are achieving impressive success rates with online advertising strategies. Online advertising has the advantage of delivering cost-effective messaging to a highly segmented customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Multichannel Marketing Strategies
Are you up to speed on the multichannel marketing concept?. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.
A single channel approach just isn't enough for a pest control and exterminators business to maintain a noticeable presence in the marketplace. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. If direct mail is part of your marketing approach, consider buying updated and sortable mailing lists from a reliable third-party list providers.
Geolocational Marketing
Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. As a pest control and exterminators business business leader, you can use that to your advantage. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a pest control and exterminators business in their immediate area.
Share this article
Additional Resources for Entrepreneurs