How Can I Improve Our Marketing
Marketing a Personal Injury Referrals Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a personal injury referrals business, exceptional marketing may well be the determining factor in your long-term survival and success.
For every personal injury referrals business success story, there many more personal injury referrals businesses calling it quits.
By leveraging today's best marketing techniques, any personal injury referrals business can achieve greater marketing dominance through strategic marketing and robust value messaging
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many personal injury referrals businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing personal injury referrals businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Product Knowledge
Are you intimately familiar with your brands' product line? You better be if you're marketing a personal injury referrals business. Small product details translate into key value propositions which are critical for distinguishing a personal injury referrals business in the competitive arena. If necessary, conduct product information meetings before launching a major marketing initiative.
Marketing Collateral
Every piece of collateral your personal injury referrals business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your personal injury referrals business's investment in collateral will be pointless.
Share this article
Additional Resources for Entrepreneurs