How Can I Improve Our Marketing
Marketing a Pentecostal Churches Business
The value and earning capacity of a Pentecostal church largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading Pentecostal churches avoid marketing tactics that exploit their customers. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.
Price Matching
Don't underestimate the importance of competitive pricing in this industry. Even though you've worked hard to create a unique value proposition, cost concerns are serious issues for buyers. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If your company's prices can be beat by someone else's Pentecostal church, potential clients will abandon your brand in droves. So whether you like it or not, pricing is a necessary element of your overall marketing strategy. If your business isn't prepared to match standard price points, you'll need to adjust your business model and pricing structure to accommodate the rates that are being charged by other Pentecostal churches in your area.
Expand Your Advertising Options
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. But for Pentecostal churches, the challenge is identifying the advertising solutions that are appropriate for your customers and consistent with your marketing goals. Over the past several years, Pentecostal churches are leveraging digital assets to communicate brand messages through powerful online channels, maximizing ROI and gaining a more direct pipeline to their customers. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Share this article
Additional Resources for Entrepreneurs