How Can I Improve Our Marketing
Marketing a Pediatric Hematology and Oncology Practice
It's becoming more and more difficult for pediatric hematology and oncology practices to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
The marketing model for a pediatric hematology and oncology practice has historically adapted to changes in consumer buying patterns and the market itself.
Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for pediatric hematology and oncology practice marketing success.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All pediatric hematology and oncology practices are especially vulnerable to negative exposure through social media. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.
Do We Really Need A Logo?
Logo development in a pediatric hematology and oncology practice makes an enormous difference in your company's promotional impact. A logo is a visible representation of your organization's mission, identity, and values. Without a high-quality logo, your brand will simply blend in with the rest of the marketplace and gain little traction with consumer audiences. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.
Market Segmentation
Given the current competitive landscape, you can't successfully promote a pediatric hematology and oncology practice to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.
Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your pediatric hematology and oncology practice marketing strategy.
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