How Can I Improve Our Marketing
Marketing a Parks and Playgrounds Business
The task of promoting a parks and playgrounds business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Still looking for a way to effectively market your parks and playgrounds business? It's hard to get your messages heard through the industry's noise.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a parks and playgrounds business willing to adapt its strategy to the demands of the marketplace.
Generating Buzz
All business owners want to generate buzz about their products, services, and brand. You've heard it said before: Word of mouth is the best form of promotion for products and brands. When you're promoting a parks and playgrounds business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. To encourage marketplace conversations, you'll need to equip consumers with the tools they need to create meaningful brand dialogues. As you begin to promote brand discussions, you will need to also develop systems for monitoring the things that are being said about your company and using positive mentions to your advantage.
Sponsorships
Sponsorships are an effective marketing tactic for many types of operations, including parks and playgrounds businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual parks and playgrounds business patrons. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.
Mailings
It makes sense for parks and playgrounds businesses to participate in direct mail campaigns. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Share this article
Additional Resources for Entrepreneurs