How Can I Improve Our Marketing
Marketing a Parking and Traffic Consultants Business
There is little room for error in marketing a parking and traffic consultants business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Need to improve the effectiveness of your marketing channels for your parking and traffic consultants business? That's becoming a common theme these days, especially in this market sector.
With a little luck and lot of hard work, any parking and traffic consultants business can achieve greater marketing dominance through strategic marketing and robust value messaging
Social Media Monitoring
Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. These days, parking and traffic consultants businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Do We Really Need A Logo?
Having a strong logo for a parking and traffic consultants business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.
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