How Can I Improve Our Marketing
Marketing a Parking Facilities Business
There is little room for error in marketing a parking facilities business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
The marketing model for a parking facilities business has historically adapted to changes in consumer buying patterns and the market itself.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Viral Marketing
There isn't a simple formula for launching a viral marketing campaign. By including viral elements in a campaign for a parking facilities business, the hope is that your brand and product line will take on viral qualities. But despite the risk, viral marketers can influence the likelihood of success. One strategy is to launch a viral marketing initiative by inviting a select group of customers to test your products and post their experiences on their social networking pages.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar parking facilities businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Building A Community Around Your Brand
Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Whether they realize it or not parking facilities businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
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