How Can I Improve Our Marketing
Marketing a Paperweights Business
Promotional tactics for paperweights businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Customer Awareness
Most paperweights businesses go out of their way to maintain clear channels of communication with their customers. Consequently, market analysis has become a business priority. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. On the other hand, businesses that are in touch with their customers' preferences and pressure points are better equipped to create marketing strategies that connect with buyers.
Coupons
Although they have traditionally been associated with a handful of industries, coupons are viable resources for paperweights business marketing. Percentage discounts, volume discounts, and bundling offers are standard coupon fare. In a typical coupon scenario, paperweights business operations use coupons to encourage new customers to give their product offerings a try, effectively stealing market share from competitors that have invested in customer loyalty schemes. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
Promotional Calendars
Sloppy marketing programs have no place in growing paperweights businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Share this article
Additional Resources for Entrepreneurs