How Can I Improve Our Marketing
Marketing a Paperboard Boxes Retail Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a paperboard boxes retail business. We have the information you need to create a nimble, yet effective marketing strategy for your business.
For every paperboard boxes retail business winner, there many more paperboard boxes retail businesses struggling to survive.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many paperboard boxes retail businesses continue to find ways to attract audiences to their brand through broadcast media. It's critical to understand the limits and opportunities available in today's broadcast advertising industry. One area in which marketers continue to have success is during drive times when large numbers of listeners still tune-in to local radio. For paperboard boxes retail businesses, a combination of marketing venues is preferable to relying exclusively on local broadcast opportunities.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. As a way to improve performance and time management, owners of paperboard boxes retail businesses it makes sense to hire a firm to handle the creation and execution of your marketing strategy. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
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