How Can I Improve Our Marketing
Marketing a Paintball Facility
The task of promoting a paintball facility has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
The task of promoting a paintball facility is an unforgiving exercise, full of hurdles and hidden challenges.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive paintball facilities have incorporated into their marketing plans.
Geolocational Marketing
Have you noticed that almost everyone has a smartphone these days? Savvy marketers believe that smartphone marketing is the next big promotional trend and are investing in strategies that leverage the mobile computing power of today's consumers. Consumers seem especially keen on using mobile devices for geolocational shopping. Since you're a paintball facility owner, smartphone geolocation opens the door to new opportunities in brand and product promotion. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a paintball facility in their immediate area.
Mailings
It makes sense for paintball facilities to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Technological Expertise
To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. The consequence for paintball facilities tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
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