How Can I Improve Our Marketing
Marketing a Paint Store
Marketing plays a central role in any company. But when it comes to a paint store, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
In the current economic climate, one thing separates thriving paint stores from companies at the bottom of the food chain.
Messaging that relies on outdated delivery channels is often a waste of time and resources. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Directories
There are many different kinds of directories in which to list a paint store. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing paint stores in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Product Knowledge
Product knowledge is a fundamental requirement for marketing a paint store. Small product details translate into key value propositions which are critical for distinguishing a paint store in the marketplace. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Market Segmentation
Whether they admit it or not, all businesses adopt segmented marketing strategies. The marketplace is simply too large to effectively market a paint store to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.
For segmented mailing lists, we recommend using a proven partner with the experience to assist in the execution of your segmented paint store marketing strategy.
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