How Can I Improve Our Marketing

Marketing a Paddle Tennis Court

The task of promoting a paddle tennis court has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

In a paddle tennis court, a great business model doesn't guarantee solid revenues.

Some marketing concepts are just common sense. But to achieve your goals, there are some other things you'll also need to learn about marketing a paddle tennis court.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain paddle tennis courts avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many paddle tennis courts. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any paddle tennis court interested in controlling negative messages. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for paddle tennis court marketing. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, paddle tennis court operations leverage couponing to entice first-time customers to make initial contact with the brand. To improve the impact of your campaigns, routinely monitor local online and offline marketing channels to learn about the types of coupon offers that are common in your geography.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary