Marketing Advice By Market
Marketing a News and Sports Services Business
Small and medium size news and sports services businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
What to know the characteristics that distinguish leading news and sports services businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain news and sports services businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For news and sports services businesses, the real challenge is compiling a substantive quantity of qualified email addresses. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Social Media Monitoring
Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All news and sports services businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Share this article
Additional Resources for Entrepreneurs