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Marketing a New Testament Churches Business
Marketing a New Testament church can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for New Testament church owners and managers.
A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your New Testament church cut off from the marketplace.
Great marketing translates into higher visibility and a larger customer base. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a New Testament church at the top of the heap.
Directories
Directories are a common tool for finding a New Testament church. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting New Testament churches in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Niche Marketing
Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for New Testament churches trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
Consider New Advertising Channels
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. But for New Testament churches, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. Over the past several years, New Testament churches are leveraging digital assets to communicate brand messages through powerful online channels, maximizing ROI and gaining a more direct pipeline to their customers. In general, if your competitors know more about promoting their business online than you, you may lose market share.
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