Marketing Advice By Market
Marketing a Neon Signs Business
Small and medium size neon signs businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
For every neon signs business winner, there are a dozen other neon signs businesses struggling to survive.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a neon signs business willing to adapt its strategy to the demands of the marketplace.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. Without price matching, if they can locate lower pricing from a competing neon signs business, buyers will jump on it. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
Mailings
At some point, your neon signs business will engage in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Competitive Awareness
Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other neon signs businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
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