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Marketing a Natural Stone Wholesale Business
There is little room for error in marketing a natural stone wholesale business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Marketing a natural stone wholesale business can be challenging, especially for business owners who lack a marketing background.
Marketing increases the brand footprint of a natural stone wholesale business using a carefully crafted mix of techniques and tactics.
Broadcast Advertising
In an entertainment on-demand universe, broadcast TV and radio have been the big losers. However, it would be a mistake to discount broadcast advertising entirely. Many natural stone wholesale businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. For natural stone wholesale businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Generating Buzz
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a natural stone wholesale business, buzz is a critical consideration in the marketing mix. To encourage marketplace conversations, you'll need to equip consumers with the tools they need to create meaningful brand dialogues. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Mailings
It makes sense for natural stone wholesale businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
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