Marketing Advice By Market
Marketing a Native American Arts and Crafts Retailer
Small and medium size Native American arts and crafts retailers can compete and even outperform larger competitors. All it takes is the right marketing plan.
Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. To capture audience attention, you'll need to stay current with the channels they use to receive information and product messages.
Marketing Ethics
Are ethics important in marketing? You bet! Industry-leading Native American arts and crafts retailers avoid marketing tactics that exploit their customers. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.
Customer Awareness
Top Native American arts and crafts retailers identify customer awareness as one of the hallmarks of their success. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing Native American arts and crafts retailer, potential clients will abandon your brand in droves. So whether you like it or not, pricing is a necessary element of your overall marketing strategy. If your business isn't prepared to match standard price points, you'll need to adjust your business model and pricing structure to accommodate the rates that are being charged by other Native American arts and crafts retailers in your area.
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