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Marketing a Municipal and Corporate Bonds Business
The key to success in marketing a municipal and corporate bonds business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
With a little luck and lot of hard work, any municipal and corporate bonds business can achieve greater marketing dominance through strategic marketing and robust value messaging
Hiring A Marketing Firm
Eventually nearly all municipal and corporate bonds business operations turn to marketing firms for guidance. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your municipal and corporate bonds business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Loss Leaders
The majority of municipal and corporate bonds businesses are willing to sustain a slight loss or breakeven position on certain products and service offerings as a way to attract customers. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of municipal and corporate bonds businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.
Email Campaigns
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For municipal and corporate bonds businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
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