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Marketing a Mufflers and Exhaust Systems Wholesale and Manufacturers Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a mufflers and exhaust systems wholesale and manufacturers business, exceptional marketing may well be the determining factor in your long-term survival and success.
The marketing model for a mufflers and exhaust systems wholesale and manufacturers business has historically adapted to changes in consumer buying patterns and the market itself.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your mufflers and exhaust systems wholesale and manufacturers business ahead of the competition.
Promotional Calendars
Sloppy marketing programs have no place in growing mufflers and exhaust systems wholesale and manufacturers businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Bundling
Today's marketplace is all about perceived value. The more you can do to communicate value to consumers, the more likely it is that they will respond positively to your messaging. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how mufflers and exhaust systems wholesale and manufacturers businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.
Consider New Advertising Channels
Advertising options come and go. The marketing channel that was hot last year may no longer be effective and has been replaced by yet another can't miss marketing alternative. When it comes to mufflers and exhaust systems wholesale and manufacturers businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. Over the past several years, mufflers and exhaust systems wholesale and manufacturers businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
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