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Marketing a Motorcycle Consignment Business
Marketing plays a central role in any company. But when it comes to a motorcycle consignment business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. But there is one trait that stands out above all the rest in terms of its ability to deliver marketing success.
Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a motorcycle consignment business.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many motorcycle consignment businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any motorcycle consignment business interested in controlling negative messages. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All motorcycle consignment businesses need to be particularly sensitive about the potential for negative brand commentary on social media sites. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Generating Buzz
All business owners want to generate buzz about their products, services, and brand. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a motorcycle consignment business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. Businesses that target brand discussions need to be active partners in dialogue. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
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