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Marketing a Moccasins Retail Business
There is little room for error in marketing a moccasins retail business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
If you're hoping to leverage marketing to give your moccasins retail business a competitive advantage you're not alone.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your moccasins retail business in the winners' column.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a moccasins retail business. Small product details translate into key value propositions which are critical for distinguishing a moccasins retail business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Contests
You've seen the contest concept in action, even if it wasn't used in a moccasins retail business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. That's why moccasins retail businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
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