We Need Marketing Ideas
Marketing a Mobile Home Financing Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a mobile home financing business, exceptional marketing may well be the determining factor in your long-term survival and success.
For a mobile home financing business, exceptional product quality is only part of the struggle to meet revenue goals.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive mobile home financing businesses utilize in the marketplace.
Geolocational Marketing
Androids, iPhones and Blackberries have made mobile technology a must-have resource for today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. If you are a mobile home financing business owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a mobile home financing business that is closest to their present location.
Do We Really Need A Logo?
Having a strong logo for a mobile home financing business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Public Relations Strategies
Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. When mobile home financing businesses leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
Share this article
Additional Resources for Entrepreneurs