We Need Marketing Ideas
Marketing a Misting Systems Business
There is little room for error in marketing a misting systems business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Strong and steady wins the race in marketing a misting systems business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
A robust marketing plan cements your company's relationships with customers. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your misting systems business's planning process.
Public Relations Strategies
Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your misting systems business, that's PR. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Product Knowledge
Product knowledge is a fundamental requirement for marketing a misting systems business. Small product details translate into key value propositions which are critical for distinguishing a misting systems business in the competitive arena. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. Broadcast advertising is down - but it's not out. Today's leading misting systems businesses are leveraging broadcast media to perform specific aspects of their marketing strategies. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing misting systems businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Share this article
Additional Resources for Entrepreneurs