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Marketing a Methodist Churches Business
Trying to market a Methodist church? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
In the current economic climate, one thing separates thriving Methodist churches from companies at the bottom of the food chain.
By leveraging today's best marketing techniques, any Methodist church can achieve greater marketing dominance through strategic marketing and robust value messaging
Customer Awareness
Most Methodist churches identify customer awareness as one of the hallmarks of their success. Consequently, market analysis has become a business priority. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many Methodist churches. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.
Give Word of Mouth Marketing a Try
Word of mouth advertising is a marketing principle that has never gone out of style. It's no surprise that Methodist churches operate in a business environment that relies on word of mouth marketing promotion to bolster customer acquisition and convert periodic buyers into loyal followers.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
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