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Marketing a Mediterranean Restaurant
Trying to market a Mediterranean restaurant? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.
But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.
Industry Resources
Lone rangers don't survive long in a Mediterranean restaurant. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how Mediterranean restaurants can use bundling to communicate value to their base. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.
Mailings
It makes sense for Mediterranean restaurants to participate in direct mail campaigns. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
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