We Need Marketing Ideas
Marketing a Medical Services Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a medical services business, exceptional marketing may well be the determining factor in your long-term survival and success.
The marketing model for a medical services business has changed dramatically over the past twenty years.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of medical services business marketing success.
Geolocational Marketing
Androids, iPhones and Blackberries have made mobile technology a must-have resource for today's consumers. Consumers seem especially keen on using mobile devices for geolocational shopping. As a medical services business owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. At a minimum, your business should be including on online directories that alert consumers to a medical services business in their immediate area.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other medical services businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded medical services businesses, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. But as your customer base grows, you'll also need to develop programs that reward customer loyalty. Get it right and each new customer will represent a step forward in your company's growth; blow it and you'll end up struggling to acquire new customers just to maintain a breakeven revenue position.
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