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Marketing a Media Buyers Business
The value and earning capacity of a media buyers business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
In the current economic climate, one thing separates thriving media buyers businesses from companies at the bottom of the food chain.
Top performers habitually integrate sound marketing concepts with market demands.
Niche Marketing
Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for media buyers businesses that hope to dominate a geographic of demographic wedge of the marketplace. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
Discounts
Discounts drive purchasing decisions, and media buyers business consumers fit the pattern and factor discounts into their spending decisions. Some entrepreneurs have used the discount concept to lure in unsuspecting customers without actually reducing the price of the product. However, for consumers located in the media buyers business sector, you won't get far with discounts unless you communicate clear value. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.
Hiring A Marketing Firm
Eventually nearly all media buyers business operations turn to marketing firms for guidance. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your media buyers business, experience should trump other considerations. Avoid young marketing firms staffed exclusively with inexperienced hot shots. Novice marketers bring a lot of passion to the table, but they also tend to embrace high-risk marketing strategies that lack the payoff you'll get from an established firm.
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