We Need Marketing Ideas
Marketing a Masonry Buildings Business
Small and medium size masonry buildings businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Marketing is much more than classified ads, business cards, and brochures.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a masonry buildings business at the top of the heap.
Email Campaigns
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many masonry buildings businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If they can find a similar value proposition from another masonry buildings business, potential clients will abandon your brand in droves. Survey the marketplace. If competitors have adopted price matching strategies, you have no choice but to adopt price matching as well, even if it means reshaping your business model to accommodate a new pricing structure.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other masonry buildings businesses, there's a good chance that you're missing something. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.
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