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Marketing a Marble Tiles Business
Marketing plays a central role in any company. But when it comes to a marble tiles business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.
Purpose in marketing is the key to success in this space. High-performing marble tiles businesses are intentional about devising and executing winning marketing strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a marble tiles business. Small product details translate into key value propositions which are critical for distinguishing a marble tiles business from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many marble tiles businesses can still use it to their advantage. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing marble tiles businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading marble tiles businesses run tight ships, governed by a code of ethics that treats customers like true partners. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
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