We Need Marketing Ideas
Marketing a Maps and Globes Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a maps and globes business, exceptional marketing may well be the determining factor in your long-term survival and success.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. The good news is that good marketing is achievable by any maps and globes business willing to adapt its strategy to the demands of the marketplace.
Staffing Expertise
An effective marketing strategy meticulously delegates tasks to capable stakeholders. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. To maintain marketing momentum, many maps and globes businesses it makes sense to hire a firm to handle the creation and execution of your marketing strategy. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
Give Word of Mouth Marketing a Try
Industry-leading maps and globes businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
Word-of-mouth is unpredictable, but it's not completely out of your control. A skilled marketer can use online and offline marketing tactics to boost consumer discussions about your offerings. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
Measurement & Evaluation
Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways maps and globes businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, maps and globes businesses often choose to consult with professional marketers for assessment tools and strategic insights.
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