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Marketing a Maintenance Residential Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a maintenance residential business, exceptional marketing may well be the determining factor in your long-term survival and success.
Wondering how to market your maintenance residential business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a maintenance residential business willing to adapt its strategy to the demands of the marketplace.
Broadcast Advertising
In an entertainment on-demand universe, broadcast TV and radio have been the big losers. But broadcast advertising hasn't disappeared entirely and maintenance residential businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. For maintenance residential businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Multichannel Marketing Strategies
Are you up to speed on the multichannel marketing concept?. The time when brands could depend on monolithic marketing strategies are over. Now, growth-minded businesses need to populate multiple marketing channels with brand messaging.
In today's marketplace, it simply isn't possible for maintenance residential businesses that funnel the bulk of their resources toward a single marketing channel to remain competitive. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.
Why Branding Matters
Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Whether you know it or not, your maintenance residential business is a brand. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
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