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Marketing a Mail Order and Catalog Sales Business
Small and medium size mail order and catalog sales businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
But with the right combination of resources, techniques, and strategies, any mail order and catalog sales business can achieve greater marketing dominance through strategic marketing and robust value messaging
Coupons
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for mail order and catalog sales business marketing. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, mail order and catalog sales business operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many mail order and catalog sales businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any mail order and catalog sales business interested in controlling negative messages. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.
When It's Time to Rebrand
Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. The most successful rebranding initiatives are the culmination of a deliberate process. For a mail order and catalog sales business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
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