Marketing Tactics for Niche Markets
Marketing a Lutheran Churches Business
Small and medium size Lutheran churches can compete and even outperform larger competitors. All it takes is the right marketing plan.
Marketing is much more than classified ads, business cards, and brochures.
God willing, you'll soon be on your way to having your own Lutheran congregation.
In a growth-oriented business, marketing has to be seen as a core business activity. On the upside, great marketing is a real possibility for a Lutheran church with a strong value proposition and a desire to achieve a visible market presence.
Give Word of Mouth Marketing a Try
Industry-leading Lutheran churches use word of mouth marketing to speak to new customers and roll out new product offerings.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. The key with word of mouth marketing tactics is to avoid using them in situations where word of mouth marketing is not applicable.
Promotional Calendars
Sloppy marketing programs have no place in growing Lutheran churches. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by Lutheran churches tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
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