Marketing Tactics for Niche Markets
Marketing a Lumber Treating and Drying Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a lumber treating and drying business, exceptional marketing may well be the determining factor in your long-term survival and success.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
With a little luck and lot of hard work, any lumber treating and drying business owner can rise to the challenge and create a marketing plan that highlights the value of their business and product offerings
Building A Community Around Your Brand
Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Whether they realize it or not lumber treating and drying businesses are struggling to find ways to communicate directly with customers - and for businesses, that's the whole point of maintaining an active presence in social media. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
Give Word of Mouth Marketing a Try
Industry-leading lumber treating and drying businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. At the same time, you need to be wary and vigilent against potential negative word of mouth regarding your company and take appropriate actions to combat a negative buzz.
Marketing Expertise
Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of lumber treating and drying businesses need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.
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