Marketing Tactics for Niche Markets
Marketing a Lockers Business
The value and earning capacity of a lockers business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Strong and steady wins the race in marketing a lockers business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
The right market approach lets smaller lockers businesses stand toe-to-toe with the rest of the market. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Market Segmentation
Whether they admit it or not, all businesses adopt segmented marketing strategies. The marketplace is simply too large to effectively market a lockers business without a market segmentation strategy. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.
Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your lockers business market agenda.
Contests
You've seen the contest concept in action, even if it wasn't used in a lockers business. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why lockers businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
Industry Resources
Lone rangers don't survive long in a lockers business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
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