Marketing Tactics for Niche Markets
Marketing a Local Government Offices Business
The task of promoting a local government offices business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Marketing increases the brand footprint of a local government offices business through a diverse range of marketing channels and mediums.
Hiring A Marketing Firm
Many local government offices business leaders recognize their limitations and hire a marketing firm. Professional marketers are usually on the bleeding edge of the industry and boast better returns for the investment than internal marketing units. Cost is a consideration, but if you're thinking about hiring a marketing firm for your local government offices business, experience should trump other considerations. Additionally, you'll want to make sure that the firm you hire is familiar with how technology is being used to forge connections with customers in your market niche.
Viral Marketing
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. Viral marketing takes guts and if it is incorporated in the marketing strategy of a local government offices business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
Share this article
Additional Resources for Entrepreneurs