Marketing Tactics for Niche Markets
Marketing a Liquor Store
At Gaebler, we've seen what great marketing can do for a small business. But if you own a liquor store, exceptional marketing may well be the determining factor in your long-term survival and success.
If it's executed properly, marketing spans the gap between your brand and your audience. If you fail to recognize the primacy of good marketing you'll quickly find your liquor store cut off from the marketplace.
Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for liquor store marketing success.
Contests
Contests are a time-tested method for promoting a liquor store. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why liquor stores invest time and resources to create contests they can count on to achieve desired outcomes.
ROI
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your liquor store.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Strategic Partnerships
Strategic partnerships offer liquor stores avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
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