Marketing Tactics for Niche Markets
Marketing a Lighting Contractors Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a lighting contractors business, exceptional marketing may well be the determining factor in your long-term survival and success.
For every lighting contractors business success story, there multiple lighting contractors businesses that fail to reach sales and revenue targets.
Messaging that relies on outdated delivery channels is often a waste of time and resources. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Market Segmentation
In today's environment, it's impossible to market a lighting contractors business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.
Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your lighting contractors business market agenda.
Technological Expertise
To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. One of the things that needs to be considered by lighting contractors businesses is the need to increasingly incorporate technological marketing solutions into the marketing mix. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
Discounts
Discounts drive purchasing decisions, and lighting contractors business shoppers treat value as an invitation to buy. Some entrepreneurs have used the discount concept to lure in unsuspecting customers without actually reducing the price of the product. However, for consumers located in the lighting contractors business sector, you won't get far with discounts unless you communicate clear value. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.
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