Marketing Tactics for Niche Markets
Marketing a Light Bulbs and Tubes Wholesale and Manufacturers Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a light bulbs and tubes wholesale and manufacturers business, exceptional marketing may well be the determining factor in your long-term survival and success.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a light bulbs and tubes wholesale and manufacturers business owner who is willing to learn what it takes to promote their business.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other light bulbs and tubes wholesale and manufacturers businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Leveraging Print Ads
Print advertising has been a marketing staple for light bulbs and tubes wholesale and manufacturers businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your light bulbs and tubes wholesale and manufacturers business in print. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many light bulbs and tubes wholesale and manufacturers businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy light bulbs and tubes wholesale and manufacturers businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
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