Marketing Tactics for Niche Markets
Marketing a Light Bulbs and Tubes Retail Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a light bulbs and tubes retail business, exceptional marketing may well be the determining factor in your long-term survival and success.
A single characteristic divides today's best light bulbs and tubes retail businesses from companies at the bottom of the food chain.
Want to improve your marketing? The most successful light bulbs and tubes retail businesses are intentional about devising and executing winning marketing strategies. Your company is one-of-a-kind. But your marketing strategy will need to include a handful of features that are common to the industry's top performers.
Viral Marketing
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a light bulbs and tubes retail business, there are no guarantees your efforts will be rewarded. Even though total control is impossible, the right actions at the right times can encourage the viral distribution of brand messages. One strategy is to launch a viral marketing initiative by inviting a select group of customers to test your products and post their experiences on their social networking pages.
Competitive Awareness
Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other light bulbs and tubes retail businesses, it could be a sign that you're out of touch with the marketplace. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For the majority of light bulbs and tubes retail businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
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