Marketing Tactics for Niche Markets
Marketing a Leather Goods Wholesale and Manufacturers Business
It's becoming more and more difficult for leather goods wholesale and manufacturers businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
Tenacious messaging and the identification of new delivery channels can be an on ramp to leather goods wholesale and manufacturers business market leadership.
Managing Negative Publicity
A certain amount of negative publicity is a given for most leather goods wholesale and manufacturers businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy leather goods wholesale and manufacturers businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Loss Leaders
Like many businesses, leather goods wholesale and manufacturers businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. When used in leather goods wholesale and manufacturers businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other leather goods wholesale and manufacturers businesses, there's a good chance that you're missing something. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.
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