Marketing Tactics for Niche Markets
Marketing a Leather Bound Books Business
Marketing a leather bound books business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
The struggle to find the right marketing mix is never-ending in a profit-oriented small business. Yet one feature seems to be part of the shared DNA of all effective marketing programs.
Common sense and practical decision making are part of the marketing equation. However, the most visible brands are always on the lookout for the marketing tactics competitive leather bound books businesses utilize in the marketplace.
Viral Marketing
There isn't a simple formula for launching a viral marketing campaign. Viral marketing takes guts and if it is incorporated in the marketing strategy of a leather bound books business, there are no guarantees your efforts will be rewarded. Although you have little control over whether or not your products go viral, there are things you can do to nurture your brand's viral capacity. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Strategic Partnerships
Strategic partnerships offer leather bound books businesses a new approach to the marketplace, rooted in the achievement of shared objectives. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
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