Marketing Tactics for Niche Markets
Marketing a Lawn and Garden Service
A profitable lawn and garden service is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
Looking for the right marketing mix for your lawn and garden service? We're not surprised. Many small business owners in this industry aren't happy with their current marketing scheme and are desperate to identify a path for improvement.
Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Expand Your Advertising Options
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to lawn and garden services, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, lawn and garden services are leveraging digital assets to communicate brand messages through powerful online channels, maximizing ROI and gaining a more direct pipeline to their customers. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of lawn and garden services. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. A strategic sponsorship targets actual lawn and garden service customers. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.
Cost Tracking
Cost is an issue in marketing a lawn and garden service. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
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