Marketing Tactics for Niche Markets
Marketing a Landscape Designers and Consultants Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a landscape designers and consultants business, exceptional marketing may well be the determining factor in your long-term survival and success.
For every landscape designers and consultants business winner, there many more landscape designers and consultants businesses that fail to reach sales and revenue targets.
Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a landscape designers and consultants business.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading landscape designers and consultants businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
Competitive Awareness
Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar landscape designers and consultants businesses, you may not have all of the information you need to make an informed marketing decision. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how landscape designers and consultants businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
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