Marketing Tactics for Niche Markets
Marketing a Landscape Contractors Information and Referral Business
Looking for innovative ways to market a landscape contractors information and referral business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
For a landscape contractors information and referral business, a great business model doesn't guarantee solid revenues.
But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. There are numerous reasons why landscape contractors information and referral businesses outsource marketing to a professional firm. A high quality marketing firm can deliver a much better ROI than internal stakeholders who aren't primarily focused on marketing functions.
Viral Marketing
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a landscape contractors information and referral business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. One strategy is to launch a viral marketing initiative by inviting a select group of customers to test your products and post their experiences on their social networking pages.
Marketing Ethics
Some marketing strategies may be effective, but don't make the grade in the area of ethics. Industry-leading landscape contractors information and referral businesses subscribe to a strict ethical marketing code, even when competitors intentionally mislead customers with exaggerated claims and falsehoods. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.
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